3.4×
Open rate vs. email
Push hits in context – not in the spam folder.
Marketing & In-App messaging
Reach your customers. At the right moment, in the right place.
Push and In-App as a real sales channel. Roll out marketing campaigns, bonus offers and partner promotions to the right user groups – combined with reliable service and compliance messaging around every charging session.
Geo-fencedTime-triggeredSegments & user groupsPartner cross-marketing
15:32·City utility
Saturday, 23 March
15:32
Communication that performs
End customers open the app because something relevant happens.
Push and In-App are the most direct channel to your charging customers. OB7 turns them into more than service hints: marketing campaigns, your own products, partner offers, reactions to location, weather or live events. Service and compliance messages keep flowing underneath.
+22 %
Conversion on offers
Targeted segments instead of broadcast blasts.
100 %
White-label
Your brand, your tone
Three communication tracks
Sell, inform, document – cleanly separated.
Marketing, service and compliance messages need different tone, frequency and rights. OB7 keeps them apart – with their own inboxes, opt-ins and a clear hierarchy of what breaks through, when.
Marketing
Sales & promotions
Bonus offers, new tariffs, partner cross-marketing, promotions. Freely designed, A/B tested, sent to the right audience.
Service
Charging lifecycle & wallet
Plug detected, car ready, wallet balance, reservation expiring. Helpful, contextual, never noisy.
Operations
Outages & mandatory info
Outage at a favourite charger, tariff change, invoice ready. Delivered even in quiet hours, with email receipt.
Location-based push
Geofences that know your city.
Define action zones on the map – districts, downtown, business parks, event grounds. Anyone charging there or passing through with the app receives the offer. Anyone outside the zone never sees it.
Live in Dortmund
Westfalenstadion
Match-day bonus
City quarter
After-work tariff
Westfalenpark
Pop-up chargers
Geo push
now
GOAL! 5 ct off for you
BVB lead 1:0 – your next 100 kWh come cheaper.
Sample geofences. Radius, time window and audience are fully configurable.
Campaign scenarios
How our customers use the channel today.
A few real-world examples – freely combinable, adaptable to your brand and region.
Live trigger
Match-day bonus per goal
Saturday 15:30, Bundesliga: every goal of the local club triggers 5 ct/kWh off for the next 100 kWh into the wallet. Driven live by a score webhook.
Live push
now
GOAL! 5 ct for you
BVB lead 1:0 – bonus active for 100 kWh.
From idea to insight
How a campaign comes to life in the OB7 Admin System.
An offer goes live in four steps – and is measurable in the fifth.
01
Pick the trigger
Score, weather, spot price, new location, onboarding, segment milestone – or simply 'send now'.
02
Slice your audience
By tariff, region, contract type, activity, geofence – live preview shows the recipients.
03
Message & channel
Push, in-app banner, email. Brand-compliant editor with preview, variables and multi-language.
04
Send & measure
Immediate, scheduled or recurring. Open rate, click and conversion land in reporting.
Capabilities
What marketing and service need from the push channel.
A campaign workbench, not a technical kit.
Geo
Geofences on the map
Action radii for districts, event grounds, downtown – pushes only reach people who are actually nearby.
Timing
Scheduled & recurring
Immediate, on a date, every match day, every sunny noon. Quiet hours for marketing on by default.
Segments
User groups from real data
Heavy users, commuters, new customers, regulars at your favourite stations – segments built from contract, tariff and behaviour.
Partner
Cross-marketing
Your own products (home power, wallbox) and partner offers (food, retail) on the same channel – with clear attribution.
Inbox
Persistent in-app box
Offers don't disappear from the lockscreen – they live on in the app inbox, with read/unread and filters.
Optimisation
A/B test & reporting
Headline, image, timing – comparable per segment. Open rate, CTR and conversion without third-party tools.
What marketing gets out of it
More reach, less waste, fewer complaints.
Three levers that show up once the channel is live.
Sales
Higher campaign success
Targeted campaigns clearly beat newsletter blasts. Bonus offers hit exactly the active users who convert.
Brand
Noticeably less spam
Quiet hours, geofencing and frequency caps prevent the app from nagging. Opt-out rates measurably drop.
Compliance
GDPR & §7 UWG out of the box
Granular opt-ins, separated categories, operational vs. advertising cleanly documented – auditable in the log.
FAQs
Frequently asked questions
What marketing and service teams should agree on before going live.
What can I actually send to my charging customers?
Three kinds of messages: sales (bonus offers, new tariffs, own products like home power or a wallbox, partner offers, onboarding journeys), service around the session (plug detected, car ready, wallet running low) and compliance (tariff changes, invoices, outage notifications).
How do location-based pushes work?
You draw geofences on the map – e.g. a radius around the stadium, a downtown quarter or an event ground. Pushes only reach users currently or recently in that area, or who regularly charge there. We never run live tracking without explicit location opt-in.
Can we trigger offers by time or by events?
Yes – immediate, scheduled, recurring (every match day, every Sunday morning) or driven by external triggers like a score webhook, weather API or spot-price threshold. Example: every home goal of the local club drops 5 ct/kWh off 100 kWh for active customers in the city.
How do we run cross-marketing with partners?
Add the partner as a sender profile with their own logo and tone. Offers can be tied to location, session status or segment – e.g. 'Free coffee at the bakery 200 m away during your session'. Clicks and redemptions are attributable to the partner.
Which user groups can I address?
Segments are built from real data: tariff, contract length, region, average kWh per month, charging locations, RFID count, onboarding status. Combine freely – e.g. 'commuters above 300 kWh, Ruhr region, basic tariff'.
How do we keep the app from being noisy?
Three controls: granular opt-ins per category (marketing, service, compliance), quiet hours (default 22:00–07:00 for marketing) and frequency caps per recipient. Operational compliance messaging is unaffected.
Can we measure the impact?
Yes. Open rate, click-through and conversion (e.g. tariff switch, wallet top-up, session start) are reported per campaign and segment. A/B tests for headline, image and timing are built in – no external tool needed.